Market Feasibility Analysis & Benchmarking

Matt from Tibbs Military Fit approached me to do some market analysis for him around fitness retreats. He wanted to understand the average duration, price point and inclusions for fitness retreats in Portugal.

I pulled together research to compile a spreadsheet of the top 10 fitness retreat providers in this area. I compared product, price and inclusions to generate a quality score for each.

I then surveyed the wider market to get a idea of the industry average.

From this data I was able to pull together a list of recommendations for Matt, including how long his fitness retreat should be, how much it should cost and the sorts of things he might want to include.


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